Gan's Portfolio

MMU Final Year Project

2009-07-27T21:34:00.000-07:00

My Final Year Project (FYP) in MMU was web media(major), environmental media(minor) and Audio Visual(minor).

Product Identity
Product Name: Jacker Potato Crisps
Product Category: Food and Beverage

Tagline: It's Jacker time!

Target Audience
Teenager and Young Adult

Advertising Objective

To develope an attractive and interactive website that can create brand awareness and acceptance on target audience.

Provide a platform for consumer to browse the information and interact with Jacker on website.

To promote Jacker Potato Crisps to target audienve and boost the sales in the market.

Creative Strategy

Create a theme on the website that reflect the desire and current lifestyle of target audience.

Design website that rich of colour tune to grab the attention of target audience and make them remember and interest on the product.

Organize online contest activities and event about the product to interact with consumer.

Theme: City Life

Concept: Fun, Happy, Young.

Concept Board

Web Media (major)

Strategy board

Sitemap

Loading page

Splash

Jacker's Main page

Jacker's Product

Jacker's Product details

Jacker's Events

Jacker's contact page

Environmental Media (minor)

The environmental media was an important role in promotional activities.

Some of the events will be organize at the booth, such as Super Dancer Competition.

Target audience can gether any information from the booth and interact with Jacker Potato Crisps through the Jacker's Event.

Strategy board

Environmental Profiling

Promotional Interactive Flow Chart - Super Dancer Competition

Promotional Interactive Flow Chart - Lil Jack mascot design

Best view in 3d

Front Elevation

Front view in 3d

Side Elevation

Side view in 3d

Floor Plan

Top view in 3d

Artist Impression of the Jacker's booth.

Audio Visual (minor)

TV Commercial were taking the role to build up target audience's brand awareness everytime they watch the TVC. Interesting storyline helped to attract target audience's eyes and memory the brand.

Storyboard:

In a cinema, the audiences are paying attention on the screen. Everyone was attract by the story in the movie.

A guy in the cinema was watching the movie with full attention. All of the sudden, his attention has been interrupted by the girl sit in front of him. The girl keep shaking on her sit...

The guy was curios about what is that girl doing?

After a while, another guy sit in front of him was also shaking on the seat. They guy was shock by their action.

He realize something happen around here. He stand up and searching something.

And he found it!!

A beautiful girl was eating the tasty Jacker Potato Crisps!!

The guy come to the side of the girl... The girl was surrounding by beautiful lighting.

The most tasty and crunchy potato crisps!!

Jacker Potato tagline: Jacker, Joker, Jacker, Crispy!

In the cinema, The girl sharing her potato crisps with the guy, and everyone was shakingon their seat because of the crunchy of the potato crisps!!

New Branding + Packaging - RAiA

2008-03-13T05:27:00.000-07:00

Maybe you never heard of RAiA, but this is my own branding product in the latest assignment. This assignment has give me a lot of experiences and I do enjoy very much :D

RAiA is similar to Raya which is a Malay words means happiness, celebration and a flower~ Oh ya~ My product is a HANDPHONE. This is a new launching product.

My logo is based on the Bunga Raya concept and the element of technology.

This is membership card for RAiA. It's very new technology and fashion style.
This is my paper bag for customer.
This is my product packaging layout.

This is my product....... RAiA
A new handphone with 3G, WiFi, bluetooth and 5 megapixels
This is a 3D mock up of my product packaging.

This is interactive CD for user to preview the function of this product and INSTALLATION.

-> Interactive CD <-

This is my 3D model of my RAiA product :D

This is launching video for my RAiA handphone~

Enjoy~

Packaging - Odex(deodorant)

2008-03-13T03:56:00.001-07:00

This is a new product created by myself :-p This is a stick deodorant product which targeted on men. Odex which is mean body odor get lost! - odor X(no more)

This is my product name....This is my product packaging...
Front view of product...
Back view of product...
Inside the product...
This is a preview video on my product.

Enjoy~

Product Packaging1 - Honey Star

2008-03-13T03:17:00.000-07:00

I am doing a project about Packaging for a product on special events~

I had choose honey star as my product and the event i chosen is Visit Malaysia 2007.

This is my packaging. Blue is the original blue color of honey star and I had choose some Malaysia famous building on my design usage. I made the building in "golden" color which meaning joyful and happiness spread by the event and product. Below is the picture taken on the mock-up.

Enjoy it~ :-p

KL Monorial Exhibition Booth

2008-03-12T10:12:00.001-07:00

KL Monorial is our product to promote to others country. We choose KL Monorial because this was still new transport services in Malaysia and located in the central of KL.

Our Concept Idea is Futuristic. Cuz transportation makes humen life more and more easier. It's push us to better future.

This is our floor plan according to the actual measurements.

Artist Impression.... My second times try on marker rendering :-p Oledy try my best...

The following is the photo and video of our mock-up and 3D modelling with 3D Max.

Information Counter

Promotion Poster

Route Map

Rest Area

Side view

The mock-up has spent 2 weeks to build up.

Pls enjoy the video below... showing u the details of every the booth~

Self Promotion Animation

2008-03-12T05:48:00.000-07:00

My Self Promotion Animation

i had create a Tarzan girl as me. Because I want to be as strong and independent as her.
Her characteristic is show how I am.

Click on the link below to view the video:
http://reimygan.googlepages.com/selfindex.html

Story Board

Enjoy it~

Caution Board

2008-03-12T05:33:00.000-07:00

We are learning to create and improve a new caution signboard in this assignment.
I had selected a electricity room to create a more effectiveness caution board.

This is the one I most satisfied because it's looks more alert to people.

This is the final outcome of the electricity room being modify by me. :D

Enjoy~

Photography

2008-03-12T04:34:00.000-07:00

I like photography a lots. I bring my camera to everywhere to take picture.

This is when on a flight to Sabah... The sky is so beautiful~
I also like to shoot plants and animals. -- Natural

Recently, I'm crazy with close-up shooting. All the details can be view clearly.

Enjoy~

Typography

2008-03-12T04:27:00.000-07:00

Typography had a lots of fun.

These are my previous artwork - Using typography as Illustration.

1) Peacock
2) A Lady

Media Production - MTV Production

2008-03-12T03:30:00.000-07:00

Song title: Yue Ding (约定）/Promise/
Artist: Guang Liang （光良）
Song length: 30 seconds
Video length: 60 seconds

Guang Liang is a local famous singer. We are doing this assignment to create a new music video with a local artist's song.

We had planning so hard for this music video.
From pre-production (Arranging timetable, booking camera, find cast and venue...)
production (shoot video, editing video, color correction....)
until post-production (finalize music video,....)

Our story is about a Daddy and a Son.

Daddy is a sailor. One day, he had to leave his lovely home to work.
He told his son, "Take care yourself. Study hard and wait me back. I PROMISE I will come back as soon as possible."
After the father leave the home, the son play games alone. Watch TV alone...
He start to miss his Daddy and wait for his letter everyday.
One day, a sailor come to his house and looks very sad. The Son can't imagine what was happening?

The ending................

Happy Enjoy our music video. :)

Web Designs - Lipton / Puma

2008-03-12T03:15:00.000-07:00

LIPTON

This is Lipton Commercial Website. (Click on it and had a look. :))

-> Lipton Website <-

This is the main MENU for this website. It's normally hide at the right upper corner.

This is Lipton's PRODUCT page. Customer can view the Lipton's product information through this interactive page.

This is a PROMOTION page of Lipton newest product's poster.
Enjoy it :D

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PUMA TEEN CLUB

This web purpose is to promote PUMA TEEN CLUB to teenage,
-who likes fashion, sporty, and outgoing.

Besides that, the latest news about new arrival suits will be promote to them as well.
PUMA TEEN CLUB also promote their membership on here.
Of course, member has member's benefit when purchasing PUMA products.

PUMA TEEN CLUB also will organize some contest to their member.

Lastly, you can invite anyone to join this amazing club~ Enjoy!

Web Design Template

2008-03-12T02:14:00.000-07:00

I also had learn to create some web design template on previous trimester.

http://student.mmu.edu.my/~1051102275/home.html

^ This is the link to my page. :)

This website theme is culture. I had choose to use Chinese culture on this web template.

This is a gray scale template. I try to animate the surrounding elements to this web template.

This is a web template for university. -Multimedia University. I choose to use colorful square to create a creativeness and playful feel. :-p

Gan's Profile

2008-03-09T11:58:00.000-07:00

Name : Gan Li Mei
Nickname : Reimy Gan

Gender : Female

Age: 20 years + 6 months (:-p)

Email : kkganlm@yahoo.com
reimygan@gmail.com

University : Multimedia University, Cyberjaya Campus (MMU)
Faculty: Faculty of Creative Multimedia
Major : BMm(Hons) Media Innovation
Field of Study : Advertising / Media

COURSES ATTENDED:

* Computer Graphic 1, 2, 3

* Design Fundamental 1, 2, 3

* Drawing

* Media Appreciation

* Media Mathematics 1, 2

* Media Culture

* Design Process for Media Innovation 1, 2, 3

* Multimedia Authoring

* Digital Photography

* Scripting Language

* Malaysian Studies

* Creative Communication

* Creative Studies

* Computer Environment

* Computer Modelling

* Digital Animation

* Internet Application

* Media Production Process

* Media Innovation Design 1, 2

* Online Advertising

* Copywriting

* Video Post Production

* Moral & Ethics

* Media Aesthetics

* Environmental Media

* Media Innovation Design 3 (in progress)

* Japanese Level 1 (in progress)

* Corporate Identity (in progress)

* Media Law (in progress)

* Audio Design (in progress)

* E-Commerce (in progress)

ADDITIONAL SKILLS:

* Adobe Flash

* Adobe Illustrator

* Adobe Photoshop

* Adobe After Effect

* Adobe Dreamweaver

* Adobe Pagemaker

* Booth Mock-up/ Modelling

* Maya

* 3d Max

PERSONAL STRENGTHS:

* Sense of responsibility

* Highly inquisitive

* Creative and resourceful

* Excellent skills in communication and collaboration

AFFILIATIONS:

* Treasurer of Chinese Orchestra Society SMK Tsung Wah, 2003

* President of Chinese Orchestra Group MMU, 2006/07

ACTIVITIES:

CHINESE ORCHESTRA CONCERT

* Organizing Chariperson of Chinese Orchestra Concert, 3 May 2007

- That's all about me~ -