Product Identity
Product Name: Jacker Potato Crisps
Product Category: Food and Beverage
Tagline: It's Jacker time!
Target Audience
Teenager and Young Adult
Advertising Objective
To develope an attractive and interactive website that can create brand awareness and acceptance on target audience.
Provide a platform for consumer to browse the information and interact with Jacker on website.
To promote Jacker Potato Crisps to target audienve and boost the sales in the market.
Creative Strategy
Create a theme on the website that reflect the desire and current lifestyle of target audience.
Design website that rich of colour tune to grab the attention of target audience and make them remember and interest on the product.
Organize online contest activities and event about the product to interact with consumer.
Theme: City Life
Concept: Fun, Happy, Young.
Concept Board
Strategy board
Web Media (major)
Loading page
Splash
Jacker's Main page
Jacker's Product
Jacker's Product details
Jacker's Events
Jacker's contact us page
Sitemap of the website
Environmental Media (minor)
The environmental media was an important role in promotional activities.
Some of the events will be organize at the booth, such as Super Dancer Competition.
Target audience can gether any information from the booth and interact with Jacker Potato Crisps through the Jacker's Event.
Strategy board
Environmental Profiling
Promotional Interactive Flow Chart - Super Dancer Competition
Promotional Interactive Flow Chart - Lil Jack mascot design
Best view in 3d
Front Elevation
Front view in 3d
Side Elevation
Side view in 3d
Floor Plan
Top view in 3d
Artist Impression of the Jacker's booth.
Audio Visual (minor)
TV Commercial were taking the role to build up target audience's brand awareness everytime they watch the TVC. Interesting storyline helped to attract target audience's eyes and memory the brand.
Storyboard:
In a cinema, the audiences are paying attention on the screen.
Everyone was attract by the story in the movie.
A guy in the cinema was watching the movie with full attention.
All of the sudden, his attention has been interrupted by the girl sit in front of him.
The girl keep shaking on her sit...
The guy was curios about what is that girl doing?
After a while, another guy sit in front of him was also shaking on the seat.
They guy was shock by their action.
He realize something happen around here. He stand up and searching something.
And he found it!!
A charming girl was eating the tasty Jacker Potato Crisps!!
The guy come to the side of the girl... The girl was surrounding by beautiful lighting.
The most tasty and crunchy potato crisps!!
Jacker Potato tagline: Jacker, Joker, Jacker, Crispy!
In the cinema, the girl sharing her potato crisps with the guy,
and everyone was shakingon their seat because of the crunchy of the potato crisps!!
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